New partnership agreement for the Algarve |
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Oceanico Golf, the owners of the renowned Vilamoura ‘famous five’
championship courses, have announced a new ‘2008 Portugal Masters’
sponsorship deal with the European Tour. The host venue will once again
be the Victoria golf course, where Steven Webster claimed victory in
last year’s inaugural event. "The Portugal Masters was a huge success
last year and we are very pleased to be developing an even closer
relationship with the event and The European Tour in general.
The event
attracts a strong field and we are confident we will have some of
Europe’s finest players with us later this year.
The European Tour provides a great platform for us to showcase the
quality on offer in our Oceanico Golf and Leisure portfolio, coupled
with the spectacle of Europe’s best golfer’s doing battle at one of our
flagship venues," commented Gerry Fagan, Director and shareholder of
the Oceanico Group.
The Portugal Masters will be played from October 16 to 19. George
O’Grady, Chief Executive of the European Tour said, "We are delighted
to further develop our partnership. Oceanico has firmly established
itself as a major player in the golf industry and the partnership with
the European Tour will hopefully be a long and prosperous one. I know
the players enjoyed the course and facilities at Vilamoura last year."
The Algarve-based company also announced that their comprehensive
marketing activity around the Portugal Masters will include a special
Pro–Am tournament to launch their two new Amendoeira courses, designed
by six–times major winner and this year’s Ryder Cup captain, Nick Faldo
and Irish legend, Christy O’Connor Jnr.
Oceanico will also embark on a TV and online marketing campaign to
maximize their association with the Portugal Masters and the European
Tour. The deal was announced at the KPMG Golf Business Forum at the
Ritz Carlton, Powerscourt, Ireland where Gerry Fagan and George O’Grady
were both guest speakers.
source: http://www.euroweeklynews.com
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