Algarve news and information portal - AlgarveMais

VILA VITA Portugal, the anchor of which is the five-star VILA VITA Parc luxury resort, has named international hotelier Luís Fernandes the CEO.  “VILA VITA Parc is widely known in Europe as Portugal’s finest resort, combining timeless elegance, style and personalized guest experiences in a sensual and lush seaside oasis,” said Fernandes. “Now we are going to introduce VILA VITA’s enchanting Portuguese hospitality to the United States and elsewhere.”

Fernandes comes to VILA VITA with two decades of worldwide experience in operating top luxury properties. Most recently, he was executive vice president of hotel operations for Kor Hotel Group, where he oversaw the launch of the Tides and Viceroy brands. Previously, he was the managing director of Las Ventanas al Paraíso, A Rosewood Resort, located in Los Cabos, Mexico, where he oversaw innovative guest services and amenities that made Five Diamond Las Ventanas one of the world’s most heralded resorts.

Fernandes also has served in executive positions with acclaimed properties in Africa, the Middle East, Asia and South America including: The Dharmawangsa, in Jakarta, Indonesia, where as managing director he positioned it as the country’s top hotel and the social hub of the elite of Indonesian society; the Mount Nelson Hotel in Cape Town, South Africa; The Copacabana Palace; and the Hotel Al Khozama in Riyadh, Saudi Arabia.

“The Algarve is Portugal’s paradise destination – offering everything from stunning natural beauty and gourmet cuisine and wines to year-round climate and world-class beaches and golf – yet it’s little known in the United States,” explained Fernandes, who is launching VILA VITA Parc’s first marketing campaign in the U.S. “Exposing Americans to more information about the Algarve and the authentic guest experience at VILA VITA Parc will ignite interest in the destination and bring a growing number of visitors from the states to our resort.”

VILA VITA Parc celebrates all the best of Portugal, immersing guests in uber-luxurious and authentic Portuguese experiences in a stunning seaside setting with every imaginable service and amenity. Among the highlights of VILA VITA Parc are:

- A wide choice of accommodations, from rooms and suites to villas and residences, all exquisitely appointed and featuring terraces, balconies and ocean and flower-filled garden views.

- A range of casual and gourmet cuisines at eight different restaurants, complemented by Portugal’s best wine cellar with more than 11,000 bottles.

- A spectacular ambiance of 54 acres perched above the Atlantic Ocean that juxtaposes the distinctive Moorish-influenced architecture of the Algarve with lush, blooming sub-tropical gardens, a dramatic rocky coastline and the most beautiful private beach in Portugal boasting an arc of finely grained sand set on a small romantic bay with aquamarine water protected by cliffs on both sides.

- The VILA VITA Vital Spa with a health and beauty center, a holistic medical wellness program and an Ice Grotto.

- A luxury yacht for excursions to untouched sandy beaches and intriguing grottos.

- Indoor and outdoor sports and recreation including the full range of water sports, boating and deep-sea fishing.

- Golfing on Portugal’s best courses, including San Lorenzo, which are within minutes of the resort.

- The Herdade dos Grous (Country Estate of the Cranes) is 1,465 acres of vineyards, flowering gardens, olive and orange groves where guests of VILA VITA Parc can learn about horse breeding, organic farming and the cultivation of award-winning wines. Among the awards garnered by the wine estate is 2004 best red wine of the Alentejo region, known for its robust vintages due to the soil’s content of lime, loam, sand and especially magnesium. Many of the foods served at the resort are produced at the wine estate.

 

source: http://www.hotelinteractive.com