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Vale do Lobo Algarve – Portugal’s leading luxury resort and second home destination - has launched an unprecedented marketing initiative in the UK, featuring a prestigious advertising campaign. A series of stylish new adverts are scheduled to appear in luxury lifestyle publications reinforced with an active presence at some of the most important events in the UK social calendar, including Cartier Polo, Wormsley and Royal Ascot.

In contrast to the conventional advertising route of using models, and as a mark of gratitude to all of the resort’s supporters over the years, Vale do Lobo invited Property Owners and their families to take part in a glamorous photo shoot, which aimed at capturing the resort’s exceptional setting and its beautiful residences.

Diogo Gaspar Ferreira, CEO for Vale do Lobo commented: “Vale do Lobo has a heritage like no other resort in Portugal with generations of owners buying property here and enjoying the unique lifestyle we offer. As part of the countdown to our 50th anniversary we decided to develop a special campaign involving our Property Owners because what better ambassadors can there be than people who already have a home here.”

The campaign will appear in the UK’s most prestigious media titles, including the Sunday Times, Financial Times, Vogue and Tatler - from April to November 2011.

Peter Dellicompagni, a Property Owner at Vale do Lobo, who featured in one of the campaigns with his family commented “We have travelled far and wide, but we always agree there is nowhere better than Vale do Lobo for our family.” Mr Dellicompagni is just one of Vale do Lobo’s residents who highly support this exciting marketing incentive.

London-based real estate agent Lansdowne RE, Tel: +44 (0) 207 268 2100 has been appointed as Vale do Lobo’s exclusive agent in the UK and will be marketing new property opportunities.

Vale do Lobo’s Marketing and Communications Department
T: +351 289 353 256
E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it | www.valedolobo.com

source: http://algarvedailynews.com