Curator: Luís Tavares Pereira, with the collaboration of the architects Paula Santos and Paulo Martins Barata, the writer Jorge Gomes Miranda and the photographer Paulo Catrica
Production: Museu de Arte Contemporânea de Serralves, Porto 

The tourist industry of today faces new challenges resulting from the ease of communications, the increased mobility of people and an increasingly sophisticated public. As globalisation advances, Hotels become one of the main nodal crossroads of a society in movement. 

The new generation of hotels reflects changes that increasingly focus on the concepts of experience, distinctiveness and authenticity, in response to an increasingly well-travelled, knowledgeable and demanding public. We witness a return to the idea of hospitality, overlapping the industry, in an attempt to personalise the experience and value differentiation and memory as opposed to the homogeneous nature of the hotel chains, in which each hotel is rigorously identical, independently of the place, and chains are forced to segment and differentiate their brands. The strong emphasis on standards by the major chains has begun to be complemented by greater attention to design and the introduction of innovative, sensitive and creative solutions, in which architects and designers have an important role to play, by the very nature of their work.